Getting people into your business during the holiday season is so important.
You need to set yourself apart from your competitors. This is especially true for locally owned small businesses as they compete with larger stores.
What sets you apart?
Studies have been done about consumer behavior at this time of year and they show, overwhelmingly, that people are much more likely to walk into a store that has holiday decorations. A warm feeling comes over shoppers and customers when they see holiday decorations and often this causes them to come in and make a purchase. People might complain about early decorations, but a study of their spending habits shows that they prefer them
Studies have shown that Christmas light installations for businesses create a positive feeling in customers.
They feel at home. They are more likely to buy gifts for those they are shopping for and for themselves.
Decorating includes all of the standard things you might think of such as trees, wreaths and garland, commercial outdoor holiday lighting installations, but it is also other more subtle things. For example, the holiday music track set low and in the background has an almost subliminal effect on people. Having the right holiday scents also affect mood and even encourages spending. Studies have demonstrated that the smell of citrus can stimulate spending. While we can't help with all of this, we CAN help with the installation of your Christmas light displays, holiday landscape lighting, and recommend holiday lighting fixtures.
During the holidays, retailers make anywhere from 20% - 40% of their entire yearly income.
A successful holiday season lays the groundwork for the rest of the year and a bad season can set a very dark tone. Our outdoor light installations for businesses will help make this holiday season one of your best!